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Marketing August 12, 2016
The beginnings of digital marketing technology can be traced back to the 1980’s, when computers became sophisticated enough to store huge volumes of customer information. For a brief moment, no one knew what would happen in digital marketing, but by the 90’s it all became clear.
Sales August 06, 2016
A person or organization expressing an interest in acquiring the offered item of value is referred to as a potential buyer, prospective customer or prospect. Buying and selling are understood to be two sides of the same “coin” or transaction. Both seller and buyer engage in a process of negotiation to consummate the exchange of values. The exchange, or selling, process has implied rules and identifiable stages.
Upselling is a sales technique whereby a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale. While it usually involves marketing more profitable services or products, it can be simply exposing the customer to other options that were perhaps not considered.